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Workshop promotion at tradeshow

Tradeshow Magazine Ad

To help generate interest in a software company's tradeshow workshop, a two-page ad was placed in a magazine that was distributed to tradeshow attendees. Using blood pressure measurements and a large stack of insurance claims, the ad helped connect the stresses of their job to the effect it has on their health. On the second page, the attendees were presented with a solution. The workshop attracted 79% of conference attendees.