The Little Blue Book
The intent of the booklet was to introduce the small credit union to working-class families. The booklet needed to go past the products, rates, and fees. The marketing piece needed to showcase the credit union’s brand, personality, and its approach to banking. The size of the book was intentionally kept small and modest to mirror the credit union's size. Thick cover-weight paper was used to tactually convey the feeling of stability and strength.
Won national marketing award in the "Brand Awarness" category.