Summer of Love Campaign
During the recent economic downturn, a lot of investors started to view their nest egg as a source of stress. It stopped bringing them joy. As a result, the creative focused on the idea that it’s time to fall in love with their nest egg all over again. To attract new deposits, an extensive marketing campaign was developed. This campaign focused on direct mail, telemarketing, newspaper, social media, internet advertising, branch posters, and account statement marketing messages. Won two AIME awards: "Coordinated Campaign" & "Direct Marketing" categories.