About

Specializing in local and regional marketing strategies.

Hello. My name is Ed.

For over 20 years, I've had the pleasure of connecting people with innovative products, world-class entertainment, and a financial institution that genuinely cares about its members. During this time, I've developed everything from lead-generation campaigns for a software startup to a private-label growth strategy for the world's largest foodservice distributor. This diverse range of industries has enabled me to pick up a wide array of marketing techniques and strategies. As a data-driven marketing professional, I have grown to intimately understand consumer behavior and what drives it. This insight has enabled me to help businesses expand their market share, increase revenue by millions of dollars, and create engaging brands. If you need assistance with your local or national marketing strategy, we should chat.

 

Good marketing starts with a why.

Fifth Why Marketing is not an advertising agency or a consulting firm. It's how I choose to approach the art and science of marketing. Too much of today's marketing is simply wasted money. Why? Irrelevant messages are being used to target consumers. Why? Businesses often fail to identify the root cause of why people buy their product or service. Why? They don't ask enough questions. That's where the Five Whys Technique comes in. When used correctly, this process will lead you to the core message (aka the magic sauce). Once you know what to focus on, you'll be able to create persuasive and highly effective marketing campaigns. Need help getting to the fifth why? Let's chat.

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The key to a successful campaign lies within the questions you choose to ask.

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